{"id":74,"date":"2007-03-13T13:08:00","date_gmt":"2007-03-13T17:08:00","guid":{"rendered":"http:\/\/hepguru.com\/blog2\/2007\/03\/13\/gigaom-vs-techcrunch-are-gigaom-readers-any-different-from-techcrunch\/"},"modified":"2007-03-13T13:08:00","modified_gmt":"2007-03-13T17:08:00","slug":"gigaom-vs-techcrunch-are-gigaom-readers-any-different-from-techcrunch","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2007\/03\/gigaom-vs-techcrunch-are-gigaom-readers-any-different-from-techcrunch\/","title":{"rendered":"GigaOm vs TechCrunch: Are GigaOm readers any different from TechCrunch?"},"content":{"rendered":"<p><small>Published on the <a href=\"http:\/\/blog.compete.com\/2007\/03\/13\/attention-share-gigaom-techcrunch-readers-difference\/\">Compete Blog<\/a> on 13-Mar-2007<\/small><\/p>\n<p>What can I say, I was curious.  To satisfy my own curiosity, I set out to answer the big question &#8212; <em><strong>Are <a href=\"http:\/\/gigaom.com\/\">GigaOm<\/a> readers any different from those of <a href=\"http:\/\/techcrunch.com\/\">TechCrunch<\/a>?<\/strong><\/em>  You would think they would be similar, right?  Not quite.  Read on..<\/p>\n<p><\/p>\n<div align=\"center\"><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/GigaOmvsTCjpg.jpg\" \/><\/div>\n<p><strong style=\"color: rgb(0, 153, 51);\">How we measured:<\/strong><\/p>\n<p>We took the <a href=\"http:\/\/blog.compete.com\/2007\/02\/26\/top-20-domains-attention-share-time-spent-yahoo-gain\/\">Top-20 domains in Jan \u201807 ranked by <em>Attention Share<\/em><\/a> (<em>Attention Share<\/em> considers all the time we collectively spend online and then determines what percentage of that time was spent on a given site). We then separately calculated <em>Attention Share<\/em> for GigaOm and TechCrunch readers \u2014 which gave us a detailed map of where the two segments choose to spend their time online. We then looked at how GigaOm and TechCrunch readers indexed against the Top-20 domains that average U.S. internet consumers spend most time on.<\/p>\n<p><strong style=\"color: rgb(0, 153, 51);\">About the sample data:<\/strong><\/p>\n<p>GigaOm analysis is based on clickstream data from 190 (anonymous) individuals in Compete&#8217;s panel that visited Gigaom.com in January.  TechCrunch analysis is based on 431 individuals.<\/p>\n<p><strong style=\"color: rgb(0, 153, 51);\">Key Observations:<\/strong><\/p>\n<ul>\n<li><a href=\"http:\/\/snapshot.compete.com\/myspace.com\"><strong>MySpace.com<\/strong><\/a>: Not a big hit with GigaOm and TechCrunch readers compared to the general U.S. craze.<\/li>\n<p><\/p>\n<li><strong><a href=\"http:\/\/snapshot.compete.com\/yahoo.com\">Yahoo.com<\/a><\/strong>: TechCrunch readers spend more time on Yahoo vs. Google.<\/li>\n<p><\/p>\n<li><strong><a href=\"http:\/\/snapshot.compete.com\/google.com\">Google.com<\/a><\/strong>: GigaOm readers spend more time on Google vs. Yahoo.<\/li>\n<\/ul>\n<div align=\"center\"><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/TCvsOm_Jan07__1.png\" \/><\/div>\n<p><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/snapshot.compete.com\/facebook.com\">Facebook.com<\/a><\/strong>: TechCrunch readers love it!<\/li>\n<p><\/p>\n<li><strong><a href=\"http:\/\/snapshot.compete.com\/youtube.com\">YouTube.com<\/a><\/strong>: TechCrunch readers spend 170% more time on YouTube than the average user. GigaOm readers also love YouTube, indexing 42% over the U.S. average.<\/li>\n<\/ul>\n<div align=\"center\"><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/TCvsOm_Jan07__2.png\" \/><\/div>\n<p><\/p>\n<ul>\n<li><strong><a href=\"http:\/\/snapshot.compete.com\/wikipedia.org\">Wikipedia.org<\/a><\/strong>:  This one was predicable, TechCrunch and GigaOm both love Wikipedia \u2013 TechCrunch loves it more.<\/li>\n<p><\/p>\n<li><strong><a href=\"http:\/\/snapshot.compete.com\/live.com\">Live.com<\/a><\/strong>:  GigaOm says\u2026. Yawwwwwwn.<\/li>\n<\/ul>\n<div align=\"center\"><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/TCvsOm_Jan07__3.png\" \/><\/div>\n<p><small>Om\/Mike Photo credit: <a href=\"http:\/\/laughingsquid.com\/\">Scott Beale \/ Laughing Squid<\/a><\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Published on the Compete Blog on 13-Mar-2007 What can I say, I was curious. To satisfy my own curiosity, I set out to answer the big question &#8212; Are GigaOm readers any different from those of TechCrunch? You would think they would be similar, right? Not quite. Read on.. How we measured: We took the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}