{"id":592,"date":"2011-06-12T09:54:11","date_gmt":"2011-06-12T13:54:11","guid":{"rendered":"http:\/\/hepguru.com\/blog\/?p=592"},"modified":"2014-04-07T14:50:56","modified_gmt":"2014-04-07T18:50:56","slug":"1-will-create-content-10-will-engage-with-it-and-100-will-consume-it","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2011\/06\/1-will-create-content-10-will-engage-with-it-and-100-will-consume-it\/","title":{"rendered":"1% will create content, 10% will engage with it, and 100% will consume it."},"content":{"rendered":"<blockquote><p>There is a 100\/10\/1 &#8220;rule of thumb&#8221; with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you&#8217;ll end up with the vast majority of your users in the logged out camp. Don&#8217;t ignore them, build services for them, and you can slowly but surely lead them to more engagement and potentially some day into the logged in camp.<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.avc.com\/a_vc\/2011\/06\/dont-forget-your-logged-out-users.html\">(source)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a 100\/10\/1 &#8220;rule of thumb&#8221; with social services. 1% will create content, 10% will engage with it, and 100% will consume it. If only 10% of your users need to log in because 90% just want to consume, then you&#8217;ll end up with the vast majority of your users in the logged out [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[48],"class_list":["post-592","post","type-post","status-publish","format-standard","hentry","category-quoted","tag-blog"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=592"}],"version-history":[{"count":2,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/592\/revisions"}],"predecessor-version":[{"id":681,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/592\/revisions\/681"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}