{"id":5,"date":"2005-09-26T08:01:00","date_gmt":"2005-09-26T12:01:00","guid":{"rendered":"http:\/\/hepguru.com\/blog2\/2005\/09\/26\/search-bids-home-loans\/"},"modified":"2005-09-26T08:01:00","modified_gmt":"2005-09-26T12:01:00","slug":"search-bids-home-loans","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2005\/09\/search-bids-home-loans\/","title":{"rendered":"Search Bids &#8211; Home Loans"},"content":{"rendered":"<p><span style=\"font-size:100%;\">For the past few months I have been collecting Bid information from Overture\/Yahoo! Search Marketing&#8217;s <a href=\"http:\/\/uv.bidtool.overture.com\/d\/search\/tools\/bidtool\/\">View Bid tool<\/a> for 200+ keywords<span style=\"font-weight: bold;\">.<\/span><\/p>\n<p><span style=\"color: rgb(0, 0, 0);\"><span style=\"font-style: italic;\">Data collected includes:<\/span> <\/span><\/span><span style=\"font-size:100%;\"><span style=\"color: rgb(0, 0, 0);\"><span style=\"color: rgb(0, 0, 0); font-weight: bold;\">Top 10 bids on Y!\/Overture, trended over time<\/span><span style=\"color: rgb(0, 0, 0);\"> with information on <\/span><\/span><\/span><span style=\"font-size:100%;\"><span style=\"color: rgb(0, 0, 0);\">which company bid on the term, ranking of that bid, and creative\/copy.  <\/span><\/p>\n<p><\/span><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/www.hepguru.com\/blog\/uploaded_images\/bid_trend_hl-749259.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/www.hepguru.com\/blog\/uploaded_images\/bid_trend_hl-746520.jpg\" alt=\"\" border=\"0\" \/><\/a><br \/><span style=\"font-size:100%;\">The above graph trends average bids on Yahoo for <\/span><span style=\"font-weight: bold;font-size:100%;\" >Home Lo<\/span><span style=\"font-weight: bold;font-size:100%;\" >an<\/span><span style=\"font-size:100%;\"> related keywords, which probably is the <\/span><span style=\"font-size:100%;\">most highly contested (and expensive) category in the SEM world &#8211; with bids as high as $25.<\/span><span style=\"font-weight: bold; color: rgb(255, 0, 0);\"><\/p>\n<p><\/span><span style=\"font-weight: bold; color: rgb(255, 0, 0);font-size:130%;\" >Notice that <\/span><span style=\"font-weight: bold; color: rgb(255, 0, 0);font-size:130%;\" >in recent months <\/span><span style=\"color: rgb(255, 0, 0); font-weight: bold;font-size:130%;\" >Home Loans related bids have been trending down<\/span><span style=\"font-weight: bold; color: rgb(255, 0, 0);font-size:130%;\" >.<\/span>  <span style=\"font-style: italic;\">My<\/span> resulting deductions\/hypothesis &#8212;<\/p>\n<ul>\n<li>Google&#8217;s (and Yahoo&#8217;s) <span style=\"color: rgb(51, 102, 255);\">search revenue per click is decreasing<\/span><span style=\"color: rgb(51, 102, 255);\">.<\/span> Search marketing revenue constitutes a majority (95%+) of total revenues for Google, and Home Loan related keywords bring in much of that.<\/li>\n<li>Lower bids = <span style=\"color: rgb(0, 0, 0);\">is there less competition?<\/span>  <span style=\"color: rgb(51, 102, 255);\">Is the Online Home Loans market cooling down a little?<\/span><\/li>\n<li><span style=\"color: rgb(51, 102, 255);\">Marketers are becoming smarter about SEM and are better understanding search ROI and market dynamics.<\/span>  <span style=\"color: rgb(0, 0, 0);\">Bid prices as a result might be settling into more rational ranges.<\/span><\/li>\n<li><span class=\"articleText\"><span style=\"color: rgb(51, 102, 255);\">Maybe it&#8217;s just seasonality?<\/span> &#8212; a<\/span> summer slowdown.  You&#8217;ll notice in the graph above that September is trending up marginally for Purchase and Refinance.<\/li>\n<\/ul>\n<p><\/p>\n<div style=\"text-align: center;\"><span style=\"font-size:78%;\">Note: Not affiliated\/endorsed by Yahoo!\u2122 or Overture\u2122\/Yahoo Search Marketing\u2122<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the past few months I have been collecting Bid information from Overture\/Yahoo! Search Marketing&#8217;s View Bid tool for 200+ keywords. Data collected includes: Top 10 bids on Y!\/Overture, trended over time with information on which company bid on the term, ranking of that bid, and creative\/copy. The above graph trends average bids on Yahoo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}