{"id":390,"date":"2009-07-24T10:04:51","date_gmt":"2009-07-24T14:04:51","guid":{"rendered":"http:\/\/hepguru.com\/blog\/?p=390"},"modified":"2009-07-24T10:06:14","modified_gmt":"2009-07-24T14:06:14","slug":"culture-matters-amazon-zappos","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2009\/07\/culture-matters-amazon-zappos\/","title":{"rendered":"Culture Matters: Amazon + Zappos"},"content":{"rendered":"<blockquote><p>\nAmazon CEO Jeff Bezos explaining his philosophy and commitment to the customer-service culture of Zappos:<\/p>\n<ul>\n<li><strong>Obsess over customers.<\/strong> For Amazon, <strong>everything starts with the customer.<\/strong> While they pay attention to competitors, they don&#8217;t let competitors drive what they do.<\/li>\n<li><strong>Invent.<\/strong> Amazon listens to customers, recognizing the need to invent solutions for them, since they can&#8217;t do it themselves.  Jeff see this as a critical part of what Amazon does &#8212; <strong>invent on behalf of customers<\/strong>.<\/li>\n<li><strong>Think long term.<\/strong> Amazon strategists try to look five years out. They don&#8217;t worry about taking actions that, while they might pay immediate dividends for customers, won&#8217;t pay off for the company or its investors for five to seven years. <strong>They have a willingness to be misunderstood, since so many people only understand short-term needs and short-term thinking<\/strong>.<\/li>\n<li><strong>It&#8217;s always Day 1.<\/strong> There are always more opportunities to invent more for customers. <strong>It&#8217;s never over or too late.<\/strong><\/li>\n<\/ul>\n<p>via Dave Morgan,  CEO of <a href=\"http:\/\/www.simulmedia.com\/\">Simulmedia<\/a>.\n<\/p><\/blockquote>\n<p><\/p>\n<p><object width=\"640\" height=\"385\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/-hxX_Q5CnaA&#038;hl=en&#038;fs=1&#038;rel=0\"><\/param><param name=\"allowFullScreen\" value=\"true\"><\/param><param name=\"allowscriptaccess\" value=\"always\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/-hxX_Q5CnaA&#038;hl=en&#038;fs=1&#038;rel=0\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"true\" width=\"640\" height=\"385\"><\/embed><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon CEO Jeff Bezos explaining his philosophy and commitment to the customer-service culture of Zappos: Obsess over customers. For Amazon, everything starts with the customer. While they pay attention to competitors, they don&#8217;t let competitors drive what they do. Invent. Amazon listens to customers, recognizing the need to invent solutions for them, since they can&#8217;t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-390","post","type-post","status-publish","format-standard","hentry","category-quoted"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=390"}],"version-history":[{"count":7,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/390\/revisions"}],"predecessor-version":[{"id":397,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/390\/revisions\/397"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}