{"id":38,"date":"2006-09-01T07:51:00","date_gmt":"2006-09-01T11:51:00","guid":{"rendered":"http:\/\/hepguru.com\/blog2\/2006\/09\/01\/customer-service\/"},"modified":"2006-09-01T07:51:00","modified_gmt":"2006-09-01T11:51:00","slug":"customer-service","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2006\/09\/customer-service\/","title":{"rendered":"Customer Service"},"content":{"rendered":"<p><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2006\/08\/what_should_sta.html\">Seth<\/a> has another great post for us:<\/p>\n<blockquote>\n<p>PS When I was in business school, we did the McDonald&#8217;s case. Part of our preparation was to go to the nearby McDonald&#8217;s with a stopwatch and clipboard. We walked in the door and stood just long enough to get noticed. Boy did those guys hop to attention. Then we went to another McDonald&#8217;s and performed the following experiment (please, please do not try this at home, just take my word for it). We ordered a milkshake and a Big Mac. Ate half the Big Mac. Drank half the milkshake. We put the Big Mac remainder into the milkshake cup and went to the counter, &#8220;I&#8217;m sorry, I can&#8217;t drink this shake, there&#8217;s a Big Mac in it.&#8221; They gave us a new one.<\/p>\n<p>Why?<\/p>\n<p>Because McDonald&#8217;s didn&#8217;t want counter people making decisions about who to say &#8220;no&#8221; to. It was worth the expense of humoring idiots like my study group for the brand power of knowing that counter people didn&#8217;t alienate people on a sliding scale.<\/p>\n<p>I think they should have called the cops on us, but you get the idea.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Seth has another great post for us: PS When I was in business school, we did the McDonald&#8217;s case. Part of our preparation was to go to the nearby McDonald&#8217;s with a stopwatch and clipboard. We walked in the door and stood just long enough to get noticed. Boy did those guys hop to attention. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-38","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}