{"id":24,"date":"2006-04-11T19:37:00","date_gmt":"2006-04-11T23:37:00","guid":{"rendered":"http:\/\/hepguru.com\/blog2\/2006\/04\/11\/quoted-copy-writing\/"},"modified":"2006-04-11T19:37:00","modified_gmt":"2006-04-11T23:37:00","slug":"quoted-copy-writing","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2006\/04\/quoted-copy-writing\/","title":{"rendered":"QUOTED &#8211; Copy Writing"},"content":{"rendered":"<p><i><\/i><\/p>\n<blockquote><p><i>One day, there was a blind man sitting on the steps of a building<br \/>with a hat by his feet and a sign that read:<\/p>\n<p>&#8220;I am blind, please help.&#8221;<\/p>\n<p>A creative publicist was walking by and stopped to observe.<br \/>He saw that the blind man had only a few coins in his hat.<br \/>He dropped in more coins and, without asking for permission,<br \/>took the sign and rewrote it.<\/p>\n<p>He returned the sign to the blind man and left.<br \/>That afternoon the publicist returned to the blind man and noticed<br \/>that his hat was full of bills and coins.<\/p>\n<p>The blind man recognized his footsteps and asked<br \/>if it was he who had rewritten his sign<br \/>and wanted to know what he had written on it.<\/p>\n<p>The publicist responded: &#8220;Nothing that was not true. I just wrote the<br \/>message a little differently.&#8221; He smiled and went on his way.<\/p>\n<p>The new sign read: &#8220;Today is Spring and I cannot see it.&#8221;<\/i><\/p>\n<p>Learning what to say changes everything.<\/p>\n<p><a href=\"http:\/\/kimklaverblogs.blogspot.com\/2006\/04\/blind-mans-new-words-get-new-results.html\">via Kim Klaver&#8217;s blog  (I first saw this on Seth Godin&#8217;s blog)<\/p>\n<p><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>One day, there was a blind man sitting on the steps of a buildingwith a hat by his feet and a sign that read: &#8220;I am blind, please help.&#8221; A creative publicist was walking by and stopped to observe.He saw that the blind man had only a few coins in his hat.He dropped in more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-24","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}