{"id":237,"date":"2008-08-09T10:08:44","date_gmt":"2008-08-09T14:08:44","guid":{"rendered":"http:\/\/hepguru.com\/blog\/?p=237"},"modified":"2008-08-09T10:08:44","modified_gmt":"2008-08-09T14:08:44","slug":"dont-make-them-guess","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2008\/08\/dont-make-them-guess\/","title":{"rendered":"Don&#8217;t make them guess."},"content":{"rendered":"<blockquote><p>&#8220;Prospective users are always asking themselves, \u201cWhat&#8217;s in it for me?\u201d Answer the question. Don\u2019t make them guess. Clearly state the benefit of every service, feature, or product.&#8221; &#8212; unknown<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Prospective users are always asking themselves, \u201cWhat&#8217;s in it for me?\u201d Answer the question. Don\u2019t make them guess. Clearly state the benefit of every service, feature, or product.&#8221; &#8212; unknown<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-237","post","type-post","status-publish","format-standard","hentry","category-quoted"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=237"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/237\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}