{"id":236,"date":"2008-07-17T13:37:10","date_gmt":"2008-07-17T17:37:10","guid":{"rendered":"http:\/\/hepguru.com\/blog\/?p=236"},"modified":"2008-07-17T13:37:56","modified_gmt":"2008-07-17T17:37:56","slug":"starting-a-business-sweat-equity-is-the-best-equity","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2008\/07\/starting-a-business-sweat-equity-is-the-best-equity\/","title":{"rendered":"Sweat equity is the best equity."},"content":{"rendered":"<blockquote><p>&#8220;Taking money from someone else kills more start-ups than anything else does. Do everything you can to avoid taking money. If you must, your best prospects are potential customers. You have something they want, so if they invest in you, it can be a win-win situation.&#8221; &#8212; Mark Cuban<\/p><\/blockquote>\n<p>via <a href=\"http:\/\/www.37signals.com\/svn\/posts\/1142-advice-for-entrepreneurs-throw-out-that-five-year-plan-build-something-now-and-dont-take-any-money\">37Signals<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Taking money from someone else kills more start-ups than anything else does. Do everything you can to avoid taking money. If you must, your best prospects are potential customers. You have something they want, so if they invest in you, it can be a win-win situation.&#8221; &#8212; Mark Cuban via 37Signals<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-236","post","type-post","status-publish","format-standard","hentry","category-quoted"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/236","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=236"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/236\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=236"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=236"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=236"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}