{"id":205,"date":"2008-02-24T16:06:24","date_gmt":"2008-02-24T20:06:24","guid":{"rendered":"http:\/\/hepguru.com\/blog\/2008\/02\/24\/154-million-facebook-application-users-in-january\/"},"modified":"2008-02-24T16:06:24","modified_gmt":"2008-02-24T20:06:24","slug":"154-million-facebook-application-users-in-january","status":"publish","type":"post","link":"https:\/\/hepguru.com\/blog\/2008\/02\/154-million-facebook-application-users-in-january\/","title":{"rendered":"15.4 Million Facebook Application Users in January"},"content":{"rendered":"<p><small>Published on the <a href=\"http:\/\/blog.compete.com\/2008\/02\/22\/15-million-facebook-application-users-in-jan-2008-more-statistics\/\">Compete.com blog<\/a> on 22 Feb 2008<\/small><\/p>\n<p><\/p>\n<div align=\"left\"><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/compete_fb_header.png\" alt=\"Compete.com Stats for apps.facebook.com\" \/><\/div>\n<ul>\n<li><strong>15.4 million<\/strong> Facebook users interacted with fb Application pages (@ apps.facebook.com) in January:\n<p><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/fb_apps_jan08_uvs_2.png\" \/><\/p>\n<\/li>\n<li>On average <strong>~51%<\/strong> of Facebook&#8217;s user base engages with Application pages:\n<p><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/fb_apps_jan08_uvs.png\" \/><\/li>\n<li>In January, fb Application pages directly contributed <strong>1.5 billion pages (8.4% of total)<\/strong> to Facebook.com&#8217;s total page view count.  Given the trend, I expect Application pages to gradually form a larger chunk of Facebook.com&#8217;s overall page views over time.\n<p>Note:  Stats in this post are limited to activity on apps.facebook.com.  Most Facebook Applications load pages in iframes from 3rd party (non-facebook) servers.  According to <a href=\"http:\/\/blog.lookery.com\/about\/\">sources<\/a>, users can generate well over >10 page views on 3rd party servers for each one that they see on apps.facebook.com.  In January, Compete estimates ~1.5 billion page loads of apps.facebook.com, which translates to roughly 11-12 billion page views across Facebook app iframes.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/fb_apps_jan08_pvs.png\" \/><\/p>\n<\/li>\n<li>6-month gains in time spent, sessions, and page views generated on apps.facebook.com:\n<p><img decoding=\"async\" src=\"http:\/\/home.compete.com.edgesuite.net\/site_media\/upl\/img\/fb_apps_jan08_eng_2.png\" \/><\/li>\n<\/ul>\n<p><strong><br \/>\nBottom-line:<\/strong><br \/>\nThis data reinforces the fact that Facebook&#8217;s Application strategy and ongoing refinements appear to be working.  Now the big question &#8212; as Facebook&#8217;s unique visitor growth plateaus, what will be their next traffic growth engine?  They are still 36 million   short of <a href=\"http:\/\/siteanalytics.compete.com\/facebook.com+myspace.com?metric=uv\">MySpace.com&#8217;s 67 million U.S. unique visitors<\/a>.<\/p>\n<div align=\"center\"><small><strong>note:<\/strong> data in this post is U.S. centric, and is limited to activity on apps.facebook.com.<\/small><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Published on the Compete.com blog on 22 Feb 2008 15.4 million Facebook users interacted with fb Application pages (@ apps.facebook.com) in January: On average ~51% of Facebook&#8217;s user base engages with Application pages: In January, fb Application pages directly contributed 1.5 billion pages (8.4% of total) to Facebook.com&#8217;s total page view count. Given the trend, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-205","post","type-post","status-publish","format-standard","hentry","category-competecom"],"_links":{"self":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/comments?post=205"}],"version-history":[{"count":0,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/posts\/205\/revisions"}],"wp:attachment":[{"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/media?parent=205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/categories?post=205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hepguru.com\/blog\/wp-json\/wp\/v2\/tags?post=205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}