Are you loyal? — Search Engine Loyalty Benchmark
Sunday, February 26th, 2006Not really. People like to use more than one engine to find what they’re looking for.
Google users are most loyal. Google captured 71% of all searches executed by its users in Dec ’05. Yahoo captured 48.1% of its user’s searches.
I’m sure the folks at AOL and MSN are a little concerned after having spent lots of $$ revamping their search offerings. They have much more work to do.
A9’s Share of Search Activity (SOSA):
Not surprising, Google is A9.com’s #1 threat. Interesting that A9 users submit nearly the same numbers on queries on Ask.com as they do on A9.com itself.
Bottom-line: Search engines, as they try to nurture a more loyal user base, have their work cut out for them. There is still much to do.
[Link: Full report – requires free registration]
