November 12th, 2005
It takes a lot more than 20% to innovate?
November 11th, 2005
20% time is a scam to help their [Google] engineers really focus on their remaining 80% time. Really good engineers like to have fun. They get distracted from the job they are supposed to be doing. They like to innovate — they don’t like to do the boring work that is required to make the product commercial grade.
Interface Design Quote
September 30th, 2005
“Beauty and brains, pleasure and usability — they should go hand in hand.”
—Donald Norman, 2003
Hey, where are the plates?
September 28th, 2005
On David Cowan’s blog:
http://whohastimeforthis.blogspot.com/2005/09/parents-gone-wild.html
Too bad our 6-year-olds weren’t there. I’m sure that any one of them would have been smart enough to immediately ask “Hey, where are the plates?”
Search Bids – Home Loans
September 26th, 2005
For the past few months I have been collecting Bid information from Overture/Yahoo! Search Marketing’s View Bid tool for 200+ keywords.
Data collected includes: Top 10 bids on Y!/Overture, trended over time with information on which company bid on the term, ranking of that bid, and creative/copy.

The above graph trends average bids on Yahoo for Home Loan related keywords, which probably is the most highly contested (and expensive) category in the SEM world – with bids as high as $25.
Notice that in recent months Home Loans related bids have been trending down. My resulting deductions/hypothesis –
- Google’s (and Yahoo’s) search revenue per click is decreasing. Search marketing revenue constitutes a majority (95%+) of total revenues for Google, and Home Loan related keywords bring in much of that.
- Lower bids = is there less competition? Is the Online Home Loans market cooling down a little?
- Marketers are becoming smarter about SEM and are better understanding search ROI and market dynamics. Bid prices as a result might be settling into more rational ranges.
- Maybe it’s just seasonality? — a summer slowdown. You’ll notice in the graph above that September is trending up marginally for Purchase and Refinance.
