Who is the customer?

November 12th, 2005

“The entrepreneur is the customer and the LP is the shareholder. That’s the only way to think about the venture capital business that makes sense to me.” – Fred Wilson, Union Square Ventures


It takes a lot more than 20% to innovate?

November 11th, 2005

20% time is a scam to help their [Google] engineers really focus on their remaining 80% time. Really good engineers like to have fun. They get distracted from the job they are supposed to be doing. They like to innovate — they don’t like to do the boring work that is required to make the product commercial grade.


Interface Design Quote

September 30th, 2005

“Beauty and brains, pleasure and usability — they should go hand in hand.”
Donald Norman, 2003


Hey, where are the plates?

September 28th, 2005

On David Cowan’s blog:

http://whohastimeforthis.blogspot.com/2005/09/parents-gone-wild.html


Too bad our 6-year-olds weren’t there. I’m sure that any one of them would have been smart enough to immediately ask “Hey, where are the plates?”


Search Bids – Home Loans

September 26th, 2005

For the past few months I have been collecting Bid information from Overture/Yahoo! Search Marketing’s View Bid tool for 200+ keywords.

Data collected includes: Top 10 bids on Y!/Overture, trended over time with information on which company bid on the term, ranking of that bid, and creative/copy.


The above graph trends average bids on Yahoo for Home Loan related keywords, which probably is the most highly contested (and expensive) category in the SEM world – with bids as high as $25.

Notice that in recent months Home Loans related bids have been trending down. My resulting deductions/hypothesis –

  • Google’s (and Yahoo’s) search revenue per click is decreasing. Search marketing revenue constitutes a majority (95%+) of total revenues for Google, and Home Loan related keywords bring in much of that.
  • Lower bids = is there less competition? Is the Online Home Loans market cooling down a little?
  • Marketers are becoming smarter about SEM and are better understanding search ROI and market dynamics. Bid prices as a result might be settling into more rational ranges.
  • Maybe it’s just seasonality? — a summer slowdown. You’ll notice in the graph above that September is trending up marginally for Purchase and Refinance.

Note: Not affiliated/endorsed by Yahoo!™ or Overture™/Yahoo Search Marketing™