The graph below trends average bids on Y!/Overture for Home Loan related keywords, which probably is the most highly contested (and expensive) category in the SEM world.
Data being collected includes: Top 10 bids on Y!/Overture, trended over time with information on which company bid on the term, ranking of that bid, and creative/copy.
Josh Stomel seems to thinks so … [link] Predicted pricetag – $470MM
Is NexTag next? IACI – NexTag would be interesting, given IACI owns LendingTree/Getsmart. NexTag makes a lot of its money from Home Loan Lead generation..
UPDATE!: Experian acquires PriceGrabber.com – $485 million
GUS plc, the retail and business services group, today announces that Experian has acquired PriceGrabber.com, a leading provider of online comparison shopping services in the US. PriceGrabber.com operates in fast-growing markets and complements Experian’s existing operations connecting consumers to companies over the Internet. The purchase price is $485m plus expenses and was funded from GUS’ existing bank facilities. [Link to Press Release]
Great call Josh on the price and timing! and great call David on calling the match way back in time (link)!
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