Technorati breaking away, leaving Google behind in the dust
April 8th, 2007
Yes, Technorati is still very much the most visited blog search engine.
Earlier this week Technorati self reported Q1 numbers – they grew page views by 150% and unique visitors 141%. The bigger question however — how does this growth compare to the #2 player in this space – Google Blog Search?
As you can see, according to Compete data, Technorati grew monthly unique visitors 91% and pageviews 138% in Q1. During the same time period, Google grew unique visitors by only 39% and pageviews by 47%. In both absolute and relative terms, Technorati is dominating Google.
In terms of where we our Attention is going, it’s the same story, Technorati is growing at a significantly faster rate compared to Google.
Bottom-line:
Lets be honest, Technorati is a valuable property. Technorati was one of the original blog fire starters and has successfully established itself as the largest and most authoritative public blog search service. It’s not so much a question of whether Technorati can compete against Google, but whether Google can compete against Technorati. For instance, we have seen a number of recent enhancements at Technorati, including a noticeable improvement in reliability, but we can’t remember the last new Google feature.
Perhaps Google should pull another YouTube, and buy Technorati before someone else does. Just a thought.
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