Are you loyal? — Search Engine Loyalty Benchmark
February 26th, 2006Not really. People like to use more than one engine to find what they’re looking for.
Google users are most loyal. Google captured 71% of all searches executed by its users in Dec ’05. Yahoo captured 48.1% of its user’s searches.
I’m sure the folks at AOL and MSN are a little concerned after having spent lots of $$ revamping their search offerings. They have much more work to do.
A9’s Share of Search Activity (SOSA):
Not surprising, Google is A9.com’s #1 threat. Interesting that A9 users submit nearly the same numbers on queries on Ask.com as they do on A9.com itself.
Bottom-line: Search engines, as they try to nurture a more loyal user base, have their work cut out for them. There is still much to do.
[Link: Full report - requires free registration]
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